APP: Branding KuroNote – Final Submission

Deliverables Main Logos Main icon Associated Colour Palette + Typeface Promotional Material and Style Guide: https://lukewhatley72.wixsite.com/kuronote (LIVE SITE) Demonstration: Featured GIF animation alone Icon applied to Desktop (to the left, next to existing Application window) Additional Promotional Material Portfolio Pages Version

APP: KuroNote Evaluation – Personal Working Practices

How was my time keeping? My time keeping in this project was sufficient, but it could have been better. The project had a long time allocated, but it was to be completed alongside the major written dissertation. I found some difficulties in balancing these two different pieces of work, keeping in mind that the higher

APP: KuroNote Evaluation – Good Design?

In what ways did you consider Designing Backwards or application of Systems Thinking to your project? Was it a step forwards or backwards in ‘designing for good’? Throughout the project I considered what form the final pieces would take, in their physical form or remaining digital. This came up when I made the choice for

APP: KuroNote Evaluation – Visual Communication

In what ways does the visual communication/message of the piece meet the needs of the brief? The brief is to promote with branding, a text editor which is proposed as a Notepad alternative with a focus on personality, intuitiveness and the feature to choose a background image. I communicate the Notepad functionality by making sure

APP: Notepad mock-up

I wanted to apply the KuroNote branding to an extra piece which could be a physical form of graphic design, in addition to the website. It could be valuable to have more variety of materials for the work to act as a proposal of the possibilities with this branding approach. I looked through different mock-up

APP: Animation for Website

I decided to make an animated version of the KuroNote logo to sit in the front page of the website. I felt this choice may help to make the website more dynamic, and help to bring out the aspect of the logo which aims to be fun and show the space for creativity on KuroNote.

APP: Promotional Website Development

The site banner to easily navigate needed a logo, and I used the version with the large adjacent wordmark as it was most appropriate for the tight space which extends horizontally. As experienced on many websites, I used this logo as a homepage button, rather than including a ‘Home’ button in the menu to the

APP: Style Guide Page Development

I reflected on different kinds of style guides, including my previous well-received work, in considering my approach to the style guide for KuroNote. I note that KuroNote is entirely computer-based in how it currently operates, not dealing with any print materials. Considering this as I take note of how many tech companies opt to use

APP: Style Guide Elements

I considered how appropriately to expand the final logo version out to a full visual branding set which can fill a style guide (brand guidelines) in establishing the identity of KuroNote. I reflected first on the possibility of opening up to other versions of the logo which are still very similar, coming down to a

APP: Client Feedback and Final Icon/Logo Development

I showed my icon concepts (previously posted) to my client and gained their thoughts and preferences on the direction I have gone. I summarise their thoughts as such: Noted the importance of keeping the icon simple, to be seen at such a small size when used on a PC desktop screen. Understood the link with